Online, 3D Secure (aka 3-D Secure or 3DS) has become almost synonymous with authenticating card payments. At the same time, the friction it introduces has been troubling merchants.
But could this all be down to less-than-ideal implementation rather than the protocol itself? Fraud and payment solutions provider Ravelin promises answers in a webinar:
From CX to data: The surprising benefits of 3DS for merchants
Tuesday January 30 at 4pm GMT / 5pm CET / 11am ET
Secure your spot for the webinar here, or read on to discover what you can learn by joining.
What’s up with 3DS?
The European Commission brought Secure Customer Authentication to center stage for contactless payments. It was 2019 and merchants receiving payments from customers in Europe were now required to introduce additional authentication to checkout flows. Soon, 3DS soared as the go-to method for implementing SCA.
Five years later, the world of ecommerce is still using 3DS – but often begrudgingly. The reason? Every extra step on the shopper journey adds more friction, potentially causing customer churn.
Globally, 67% of ecommerce professionals are concerned about the impact of 3DS on conversion, according to Ravelin’s Fraud Trends 2023 Survey.
Meanwhile, across the pond, issuer banks are encouraging merchants to deploy 3DS checks, while locales including Canada and the USA are exploring similar options to safeguard payments.
3DS as a tool, not a blocker
Ravelin’s webinar promises to explore why the focus on 3DS friction is misguided.
It’s not about how many sales are lost to authentication; it’s about how many are lost to unnecessary authentication.
By implementing 3DS strategically rather than across-the-board, online merchants have a whole lot to gain besides the obvious benefits of security and compliance:
On January 30, join 3DS Product Manager Catherine Jones to find out:
- Two ways in which 3DS can improve your uplift
- How and why to use it to build a better relationship with banks
- Why 3DS can supercharge your customer data and create a virtuous circle
- Practical examples and implementation
