Expanding internationally is no longer just a bold ambition for brands, it’s a strategic necessity. Global consumers are actively seeking trusted, high-quality products, and businesses are well placed to deliver. But unlocking global growth takes more than switching on international shipping. In this teaser to Ecommpay’s full report, here’s a glimpse at what it really takes to succeed overseas…
Follow the growth
Markets like India, Vietnam, and Indonesia are seeing a surge in e-commerce demand. With millions of new digital shoppers, the appetite for better online experiences is growing fast.
Build a strong tech stack
Global expansion starts with a scalable, mobile-first platform that supports multi-currency, localised content and digital wallets like Wero. The right payments infrastructure can make or break conversion.
Localise beyond language
From offering familiar payment methods (AliPay in China, iDEAL in the Netherlands) to adapting website design and customer support, localisation needs to be both cultural and practical.
Stay on top of compliance
From GDPR to local tax laws, cross-border compliance is critical. Using a Merchant of Record (MoR) can simplify operations, taking the burden of legal and fiscal responsibilities off your plate.
Optimise your payment strategy
Foreign exchange fees, low authorisation rates and payment failures can eat into margins. Payment orchestration platforms help reduce friction and route transactions more intelligently.
Rethink fulfilment
Shipping delays and high costs are dealbreakers. Regional hubs or partners like Global-e or Zonos help ensure delivery feels seamless for customers – no matter where they are.
Tailor your brand
Your global brand should stay true to its identity while flexing to local expectations. That might mean adjusting tone of voice, creative, or product positioning depending on the market.
Curious what else it takes to succeed?
Download the full guide for practical advice, expert insights and a step-by-step checklist to scaling internationally with confidence.
