Upp.ai is an innovative AI & ML platform disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment, and workflow automation, Upp.ai surpasses the performance outputs of traditional agencies that rely on manual rules and human input.
B&Q Customer Experience
B&Q, the UK’s leading home improvement and garden living retailer, with over 300 stores and a robust digital presence.
As B&Q made the strategic decision to move 100% of its shopping spend to PMax, it faced several key challenges:
- Transitioning fully from standard Shopping campaigns to PMax while maintaining visibility and control
- Ensuring new product ranges received fair exposure and gathered the right data
- Scaling vendor-funded campaigns across a growing inventory
- Managing performance across an inventory of over one million SKUs
Solution: Driving performance through AI
B&Q brought in Upp.ai to support its PMax transition and unlock greater efficiency and insight. The platform analyses data in real time and identifies opportunities to improve performance across all products, regardless of how much historical data they have.
This enabled the team to surface relevant SKUs that may have previously gone unnoticed and provide fair exposure to new product ranges. Upp.ai also played a key role in scaling vendor-funded marketing activity, helping to drive greater value from these partnerships.
One of the added benefits of using Upp.ai was the visibility into marketplace and pricing data, which went beyond what was available via traditional platforms like Google Merchant Center. These insights helped B&Q respond more effectively to market conditions and improve campaign decision-making.
Results:
Since implementing Upp.ai, B&Q has achieved:
- Marketplace product visibility increased by 40%, even as inventory grew from 250,000 to over one million SKUs
- 16% improvement in (Marketplace) ROAS, driven by increased efficiency and broader product reach
- Significant growth in vendor-funded marketing budgets, enabled by stronger performance and greater transparency with partners
By automating much of the complexity behind campaign management, Upp.ai has allowed the B&Q team to focus on strategic growth while maintaining efficiency at scale.
Watch the video at: https://upp.ai/customer/bandq/
