CONVERSION RATE OPTIMISATION MONTH: Optimising high-cost acquisition in a margin-tight market
For pure play e-commerce brands, customer acquisition has become significantly more expensive over the past few years. Paid search costs continue to rise, social media advertising is increasingly competitive, and affiliate commissions can quickly erode already tight margins. In this environment, success is often less about driving traffic and more about converting the right traffic […]
E-commerce continues strong growth despite operational challenges
New data indicates that growth in both the UK and US e-commerce sectors is widespread despite an increasingly complex operating environment. The Linnworks annual State of Commerce Ops Report is focused on the mid-market ecommerce sector (retailers with annual revenue between $7.5m to $100m). Analysing survey results from 500 mid-market retail leaders, split evenly between the US […]
CONVERSION RATE OPTIMISATION MONTH: Building a culture of continuous optimisation in d2c
With paid acquisition costs remaining high and margin pressure intensifying, sustainable growth increasingly depends on disciplined, organisation-wide experimentation. The most successful D2C brands at the eCommerce Forum are not just running more tests: they are building a culture where continuous optimisation is embedded across teams… Moving beyond isolated A/B tests Historically, CRO in DTC businesses […]
MOBILE PAYMENTS: Payments as a Trust Layer – Managing chargebacks, disputes and CX in fashion retail
Payments have become a critical trust layer, shaping how customers perceive the brand long after checkout. With high return rates, seasonal peaks and cross-channel purchasing now the norm, disputes and chargebacks are rising in complexity as well as volume. For omnichannel fashion brands, the challenge is to reduce friction and protect margins without undermining customer […]
You’re invited to join the discussion at the Smarter Payments Summit
If payments are becoming more complex, costly, or time-consuming for your business, we’d like to invite you to the Smarter Payments Summit, taking place on 4th March in London (just 2 weeks away and free to attend!). This one-day event is designed specifically to help senior decision makers make sense of the changing payments landscape – from in-store and […]
In March 2026 we’re covering Conversion Rate Optimisation and Fraud Management on eCommerce & Payments Briefing – Make sure your solutions are part of it!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in March we’ll be focussing on Conversion Rate Optimisation and Fraud Management. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re […]
5 Minutes With… Benjamin Gershman, CMO Exter Media
In this interview, Benjamin Gershman, CMO at Exter Media, shares his perspective on why growth feels harder in 2026 (even when the numbers look stable) and what separates brands that continue to scale from those that stall. He discusses the increasing link between brand and performance, the role of first-party data, and why simplifying marketing […]
5 Minutes With… Marius Kulmann, Industry Lead at ECDB
In the latest instalment of our e-commerce & payments industry executive interview series we speak to Marius Kulmann, Industry Lead at ECDB, about the increasingly competitive online retail space, the shift towards more personalised shopping experiences, the importance of laying the groundwork for agentic AI uptake and ongoing resilience in the sector despite multiple headwinds… […]
Final chance to register for this week’s eCom Mixer – Don’t miss out!
The The eCom Mixer takes place this Thursday, 5th February from 5pm in London – and there’s still time to join your industry peers for a relaxed, free evening of informal networking, drinks, and good conversation. If you’re active in the UK’s thriving e-commerce ecosystem, the eCom Mixer is the must-attend networking event of early-2026. Hosted in partnership with ConversionWise at The Sipping […]
MOBILE OPTIMISATION MONTH: Fixing the performance and UX gaps still costing brands revenue
For direct-to-consumer brands at the eCommerce Forum, mobile is often the primary storefront. Yet many still face a persistent gap: strong mobile engagement, but weaker mobile conversion. The issue is rarely a lack of marketing investment. More often, it’s friction in the journey that turns ‘mobile-first’ into ‘mobile-frustrated’. The brands winning on mobile are those […]