M-WALLETS MONTH: Leveraging on-device payments to boost customer retention and loyalty
Mobile wallets (m-wallets) are no longer just a tool for quick, contactless payments — they’re fast becoming a central touchpoint for post-purchase engagement, loyalty, and brand affinity. E-commerce brands are harnessing their power to keep customers coming back, long after the initial transaction is complete… With adoption rates of digital wallets such as Apple Pay, Google Wallet, […]
E-commerce businesses need to maximise AI ROI when it comes to customer experience
UK e-commerce companies are investing significant capital in AI to improve the customer experience, but many businesses are yet to realise significant gains. That’s according to a survey of senior executives at 300 large and mid-sized e-commerce companies in Europe and the US by CMS Storyblok. UK businesses have spent an average of £321,000 in the past […]
A/B TESTING MONTH: Compliance, consent, and testing ethics in 2025
A/B testing remains a powerful tool for e-commerce brands seeking to optimise customer experiences, boost conversions, and sharpen their competitive edge. However, as consumer privacy expectations rise and regulatory frameworks continue to evolve, the ethical and legal landscape around testing has become more complex. For e-commerce brands, success no longer hinges solely on experimentation speed […]
This could be your itinerary at the eCommerce Forum in July
The unmissable eCommerce Forum will take place at the Hilton, Canary Wharf on July 10th and will look a little something like this for our delegates… 08:00-08:45 Registration & badge collection 08:45-09:30 Opening presentation 09:45-10:30 Seminar 10:40-13:15 Face to face meetings with leading suppliers 13:15-14:15 Networking buffet lunch 14:15-16:45 Further face to face meetings 16:45 Close Following the success of February’s event, we’d love you to join us in July and […]
May 2025 is Multi-Channel & mWallets Month on eCommerce & Payments Briefing – Here’s how to get involved
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in May we’ll be focussing on Multi-Channel & mWallets Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re a Multi-Channel […]
A/B TESTING MONTH: Applying your approach across the entire customer lifecycle
A/B testing remains a critical tool in the digital marketing toolbox – but its role has evolved beyond the homepage. E-commerce brands are now using A/B testing to optimise every stage of the customer lifecycle, from acquisition and onboarding to loyalty and retention. This expanded approach enables retailers to deliver hyper-relevant, data-backed experiences that drive not just conversions, […]
Gen Z abandoning carts due to brand trust issues
Lack of trust in a brand is the top reason one in three (28%) Gen Z shoppers would abandon a purchase when shopping direct with a retailer online, indexing +9 percentage points higher than the average UK customer. A poll of over 1,500 consumers by Wunderkind in its latest Consumer Insights Report revealed that trust issues were […]
A/B TESTING MONTH: From Clicks to Conversions – Best practices for payment journey optimisation
With rising customer expectations for fast and secure payments, the payment journey has become a prime focus for conversion rate optimisation (CRO) efforts. At the heart of these efforts is A/B testing—a powerful method for refining every element of the payment experience. Forward-thinking merchants are using A/B testing not just on landing pages or product descriptions, but deep […]
VIDEO: The eCommerce Forum delegate experience – book today!
The eCommerce Forum is a focused event that brings key ecommerce and digital managers together with leading solution providers, for focused one-to-one meetings – Here’s how it works… The next event will be taking place on July 10th 2025 at the Hilton London Canary Wharf: It could be the most productive day you spend out […]
CONVERSION RATE OPTIMISATION MONTH: How ethical consumerism is reshaping online retail
Many e-commerce brands are rethinking their Conversion Rate Optimisation (CRO) strategies to align with ethical consumerism: shoppers are increasingly making purchasing choices based on eco-friendly values, carbon footprint transparency, and sustainable business practices. To convert environmentally conscious customers, brands are integrating eco-conscious messaging, green delivery options, and sustainable product recommendations into their CRO strategies. Here’s how ethical consumerism is reshaping […]
