UK brands risk losing customers as ‘experience divide’ widens, SAP warns
UK consumers are increasingly abandoning brands due to disconnected and inconsistent experiences, yet most businesses remain unaware of the scale of the issue, according to new research. The 2026 SAP Engagement Index highlights a growing “Experience Divide” between what consumers expect and what organisations believe they deliver. While 80% of UK businesses say they provide […]
FRAUD MANAGEMENT: The rise of organised fraud – preparing for scaled attacks in omnichannel retail
Retailers are increasingly facing organised, coordinated fraud attacks that operate at scale across multiple channels, geographies and touchpoints. From account takeovers and payment fraud to returns abuse and promotion exploitation, fraud has become more sophisticated and more industrialised. For retail leaders at the eCommerce Summit, this shift requires a fundamental rethink of how fraud is […]
In April 2026 we’re covering A/B Testing Platforms and Card Payment Solutions – Make sure your solutions are part of the story!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in April we’ll be focussing on A/B Testing Platforms and Card Payment Solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if […]
Slow delivery and poor website performance among top issues for EU online shoppers
More than a third of EU online shoppers experienced problems when making purchases online in 2025, highlighting ongoing challenges for retailers seeking to deliver seamless digital experiences. According to a new Eurostat survey on the use of information and communication technologies, 35.4% of online shoppers across the EU reported encountering issues when buying through websites […]
CONVERSION RATE OPTIMISATION MONTH: Optimising high-cost acquisition in a margin-tight market
For pure play e-commerce brands, customer acquisition has become significantly more expensive over the past few years. Paid search costs continue to rise, social media advertising is increasingly competitive, and affiliate commissions can quickly erode already tight margins. In this environment, success is often less about driving traffic and more about converting the right traffic […]
E-commerce continues strong growth despite operational challenges
New data indicates that growth in both the UK and US e-commerce sectors is widespread despite an increasingly complex operating environment. The Linnworks annual State of Commerce Ops Report is focused on the mid-market ecommerce sector (retailers with annual revenue between $7.5m to $100m). Analysing survey results from 500 mid-market retail leaders, split evenly between the US […]
CONVERSION RATE OPTIMISATION MONTH: Building a culture of continuous optimisation in d2c
With paid acquisition costs remaining high and margin pressure intensifying, sustainable growth increasingly depends on disciplined, organisation-wide experimentation. The most successful D2C brands at the eCommerce Forum are not just running more tests: they are building a culture where continuous optimisation is embedded across teams… Moving beyond isolated A/B tests Historically, CRO in DTC businesses […]
MOBILE PAYMENTS: Payments as a Trust Layer – Managing chargebacks, disputes and CX in fashion retail
Payments have become a critical trust layer, shaping how customers perceive the brand long after checkout. With high return rates, seasonal peaks and cross-channel purchasing now the norm, disputes and chargebacks are rising in complexity as well as volume. For omnichannel fashion brands, the challenge is to reduce friction and protect margins without undermining customer […]
You’re invited to join the discussion at the Smarter Payments Summit
If payments are becoming more complex, costly, or time-consuming for your business, we’d like to invite you to the Smarter Payments Summit, taking place on 4th March in London (just 2 weeks away and free to attend!). This one-day event is designed specifically to help senior decision makers make sense of the changing payments landscape – from in-store and […]
In March 2026 we’re covering Conversion Rate Optimisation and Fraud Management on eCommerce & Payments Briefing – Make sure your solutions are part of it!
Each month on eCommerce & Payments Briefing we’re shining the spotlight on different parts of the market – and in March we’ll be focussing on Conversion Rate Optimisation and Fraud Management. It’s all part of our ‘Recommended’ editorial feature, designed to help eCommerce management buyers find the best products and services available today. So, if you’re […]