Old tech cripples ambitious online retailers. Monolithic ecommerce platforms, convenient for simple businesses, struggle in today’s dynamic landscape. These inflexible systems hinder growth, especially for companies aiming for international expansion or omnichannel strategies. Integrating separate systems for each channel becomes a nightmare, slowing innovation.
Agile platforms are the key. Cost concerns and disruption make businesses hesitant to switch, but clinging to outdated systems limits potential. The recent surge in online shopping and omnichannel commerce highlights the need for future-proof solutions. Economic uncertainty can lead to cautious spending, but neglecting user-friendly platforms is detrimental. Outdated systems often lack features for a seamless omnichannel experience, frustrating customers and hindering sales.
Invest in flexibility for long-term gain. Mark Adams, SVP of BigCommerce, emphasises unified operations for seamless multichannel shopping. Companies with inflexible platforms struggle to grow, especially during downturns. Upgrading tech stacks is crucial. BigCommerce provides a central hub for managing inventory, orders, and customer data across all channels, streamlining operations.
The pandemic underscored customer experience. Businesses that failed to invest in user-friendly platforms struggled. Platforms like BigCommerce, with a focus on conversion, cost, and customer experience, empower businesses for efficient growth. Their open-source architecture allows customization for specific needs, creating a unique and engaging shopping experience.
Open-source SaaS offers security and functionality. BigCommerce’s platform, with its open-source architecture and dedicated support, empowers businesses. A Finnish manufacturer saw improved performance and faster time-to-market after transitioning. The open-source nature allows developers to easily integrate additional features, ensuring the platform adapts and grows alongside the business.
High ROI solutions exist. A Forrester study found businesses recoup their BigCommerce investment within eight months, with significant savings on development and management over three years. Additionally, enhanced customer experience leads to an average profit increase of $6.5 million.
Conclusion: Businesses struggling with outdated platforms need high-return solutions. BigCommerce helps companies achieve their goals, reduce costs, and drive revenue, making them a valuable partner in the competitive ecommerce landscape.
